Buying a large banner print online can be overwhelming: what if you screw up the order? Signsite.com has developed a clever solution. When you first visit a product page (for example http://www.signsite.com/hanging-banners) what would normally look like …
… transforms to this–
And when you click Next the next tip appears:
Click Next one more time:
Click Next one last time:
What I love about this tactic is that it accomplishes 2 goals:
1: Teaches the shopper how to fill in the required info.
2: Ensures shopper sees the customer service number so they can call if they still have questions.