Amazon is as big and traditional a retailer as I can think of.
Well, I saw this question on my Amazon homepage (see red arrow):
Amazon doesn’t even sell invisibility cloaks. So why ask this question? Because it’s a fun question that a visitor wouldn’t expect to see on a site like Amazon. It’s also engaging. And if Amazon knows one thing it’s this: engagement drives brand recall, which drives everything else.
BTW, it turns out 80% Amazon of customers are like me. They want to be invisible: