Navigation Speed

Shoppers who navigate your site at a fast pace are fundamentally different from leisurely movers. Do you treat these 2 groups differently? You should.

Fast browsers are typically in pre-research or post-research pre-commit mode. This means they either have just started their shopping journey or are at the end of it and have a shortlist of options but want to make sure they are making an informed decision. If you have prominent advertisements for things like “Download Buyer’s Guide” or “Schedule an In-person Consultation” and they are being ignored it’s because when shoppers are in pre-research or post-research pre-commit mindset they don’t want to engage with options that are time-consuming.

To serve these people create quick consumption content that doesn’t doesn’t add to mental load but powerfully communicates why YOU are the best option.


If you like ideas to boost your conversion rates you should subscribe. You can either email subscribe (option at bottom right corner of the screen) or follow me on Twitter (https://twitter.com/BetterRetail).

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