Received this great email from Lyft asking why I hadn’t used the service in a while. See screenshot and notes below screenshot:
Love this email for 4 critically important reasons:
1: It’s personalized to my actual behavior (“why have you not used Lyft since 6/14.”)
2: Headline makes it clear this is a quick email (“One-Minute Feedback”).
3: I just have to click one link to submit my response.
4: Lyft doesn’t send a ton of emails so I noticed this message.