If You Want Feedback Remove All Friction

Received this great email from Lyft asking why I hadn’t used the service in a while. See screenshot and notes below screenshot:

Lyft_Survey.png

Love this email for 4 critically important reasons:

1: It’s personalized to my actual behavior (“why have you not used Lyft since 6/14.”)

2: Headline makes it clear this is a quick email (“One-Minute Feedback”).

3: I just have to click one link to submit my response.

4: Lyft doesn’t send a ton of emails so I noticed this message.

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