Shopper Discounts Explained

Retailers give discounts to shoppers to nudge them to buy. On the face of it, one would assume discounts are the best way to improve conversation rates. But, it’s being done so much shoppers have become desensitized by discounts.

When buyers see that an item has been discounted $50 they disregard the discount amount and just look at the final price. So, whether the markdown is $2 or $50, it’s not taken into consideration, it’s ignored.

The solution? Grab the user’s attention by explaining why the discount is being given.

When you offer the shopper an explanation for why something has been discounted, it not only gets read, it improves conversion rates.

Check out the example we threw together for you below (we added the text why we’re discounting $36):

Discount_Explanation_Blog_Sample_A

When “Why we’re discounting $36” is clicked we’ll show this popup message:

Discount_Explanation_Blog_Sample_B.png

2 thoughts on “Shopper Discounts Explained

  1. Hi Rishi, I don’t see the graphics on your email.  Just a heads up. :::::::::::::: Ron Yates Titanium-Jewelry  http://www.Titanium-Jewelry.com p:  209.523.1442 | 800.370.2646 e:  ron@titanium-jewelry.com Men’s Modern Wedding Bands & Contemporary Jewelry.

    From: “Retail, in the eyes of the everyday customer” To: ron@yatesrings.com Sent: Monday, October 16, 2017 4:09 AM Subject: [New post] Shopper Discounts Explained #yiv7831733163 a:hover {color:red;}#yiv7831733163 a {text-decoration:none;color:#0088cc;}#yiv7831733163 a.yiv7831733163primaryactionlink:link, #yiv7831733163 a.yiv7831733163primaryactionlink:visited {background-color:#2585B2;color:#fff;}#yiv7831733163 a.yiv7831733163primaryactionlink:hover, #yiv7831733163 a.yiv7831733163primaryactionlink:active {background-color:#11729E;color:#fff;}#yiv7831733163 WordPress.com | betterretail posted: “Retailers give discounts to shoppers to nudge them to buy. On the face of it, one would assume discounts are the best way to improve conversation rates. But, it’s being done so much shoppers have become desensitized by discounts.When buyers see that an i” | |

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