Have You Complimented Your Top Customers Lately?

Got this email from Google Maps. I felt great. Flattery works:

Google Photos.png

Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note.

People remember unexpected kind gestures way longer than coupon codes.

Also, don’t just contact top customers. You can get creative. For example:

— You may have a customer who placed the one and only order from a particular city.
— Or you might have a customer who is the first buyer of a particular item.
— Or you might have a customer who had the longest gap between their first and second purchase.

Everyone is #1 in a specific way. For example, I’m the World’s best India-born, Michigan-based conversion strategist.

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