Rishi RawatMy name is Rishi Rawat and I like to observe the e-tail world and dream up ways to make it better.

My biggest strength is that my understanding of retail is purely from a customer’s perspective.  To some that would also be considered my biggest weakness.

BetterRetail is a place where we observe all aspects of customer experience.  The blog is a source for practical examples and my personal thoughts.

Learn more about me @ www.frictionless-commerce.com.

2 thoughts on “About

  1. Hi Rishi,

    My name is Anuj Agarwal. I’m Founder of Feedspot.

    I would like to personally congratulate you as your blog Retail, in the eyes of the everyday custome has been selected by our panelist as one of the Top 100 Retail Blogs on the web.


    I personally give you a high-five and want to thank you for your contribution to this world. This is the most comprehensive list of Top 100 Retail Blogs on the internet and I’m honored to have you as part of this!

    Also, you have the honor of displaying the badge on your blog.


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