Rishi RawatMy name is Rishi Rawat and I like to observe the e-tail world and dream up ways to make it better.

My biggest strength is that my understanding of retail is purely from a customer’s perspective.  To some that would also be considered my biggest weakness.

BetterRetail is a place where we observe all aspects of customer experience.  The blog is a source for practical examples and my personal thoughts.

Learn more about me @ www.frictionless-commerce.com.

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