My name is Rishi Rawat and I like to observe the e-tail world and dream up ways to make it better.
My biggest strength is that my understanding of retail is purely from a customer’s perspective. To some that would also be considered my biggest weakness.
BetterRetail is a place where we observe all aspects of customer experience. The blog is a source for practical examples and my personal thoughts.
Learn more about me @ www.frictionless-commerce.com.