In 2007 1% Google users clicked I’m Feeling Lucky button:
I’m sure that number is even lower today. Yet, all rational reasoning aside, Google still leaves it there. Why? Because I’m Feeling Lucky was there from the earliest days of Google. They’re attached to it.
What widgets and features do you have on your site purely for nostalgia? Should they be removed?
Most sites that are running an ad say something like- Sale ends October 22nd.
Wonder what would happen if they changed that line to- Prices go up October 22nd?
When I unsubscribed from a mailing list I was taken to a page with a funny video that begged me to stay subscribed:
You can see this page live here: https://spc.gc.epsilon.com/optout/OptOut.aspx
My friend Justin Marciszewski shared this:
Many shoppers only trust Amazon. So it makes sense let your site visitors know you also sell on Amazon. But, leatherhoney.com advertises their Amazon availability right on their homepage:
The shopper is already on your site. So, does this strategy make sense to you? Am I missing something?
There are literally 8 references to Amazon on just their homepage (see listing):
In my view, if they really didn’t want to miss a single Amazon sale they should do 2 things:
1: Mention Amazon on product pages. No need for shoppers to see Amazon reference moment they land on site.
2: Show this popup message when shoppers click Amazon call-to-action:
We are a small family business and we’ve been creating leather care products right here in the US since 1968. If every American spent $64 on something made in America, it would create 200,000 new jobs.
We totally understand the convenience of buying from Amazon. If you buy from us you’ll pay the exact same price but we’ll get a little more. And we want to use that to create more American jobs.
[Proceed to Amazon] button [Close] button
Use humor every chance you get. It significantly increases the amount of attention your visitors give to your marketing message: