Quick View: Don’t Believe Everything You Read

Many sites show QUICK VIEW option on category pages. The idea, I guess, is to help the shopper buy directly from the category page. See red arrow in screenshot below:

LLB_Quick_View.png

On click:

LLB_Quick_View_Activated.png

Is there evidence these actually improve conversion rates? Based on the research (https://baymard.com/blog/ecommerce-quick-views) I’ve seen, and experienced firsthand, they likely have a negative impact.

This reminds me of homepage image rotators/sliders that are also very popular. Spoiler alert: those don’t work either.

But Things Have Always Been Done This Way

Coming up with new ideas is hard and the brain is lazy. So when we think of new ideas the brain shouts, “But things have always been done this way”. I’m sure Nikki Sylianteng had those same thoughts when she got thinking about parking signs, which, by the way, are confusing as heck. But Nikki didn’t let the norm hold herself back.

Parking_Image1.png

Parking_Image2.png

Learn more @ http://nikkisylianteng.com/project/parking-sign-redesign/

Shopper Discounts Explained

Retailers give discounts to shoppers to nudge them to buy. On the face of it, one would assume discounts are the best way to improve conversation rates. But, it’s being done so much shoppers have become desensitized by discounts.

When buyers see that an item has been discounted $50 they disregard the discount amount and just look at the final price. So, whether the markdown is $2 or $50, it’s not taken into consideration, it’s ignored.

The solution? Grab the user’s attention by explaining why the discount is being given.

When you offer the shopper an explanation for why something has been discounted, it not only gets read, it improves conversion rates.

Check out the example we threw together for you below (we added the text why we’re discounting $36):

Discount_Explanation_Blog_Sample_A

When “Why we’re discounting $36” is clicked we’ll show this popup message:

Discount_Explanation_Blog_Sample_B.png

To Grab Attention Present Things Differently

I really like this tactic being used on ionsolar.com. It all comes down to being unexpected. So many sites put the grand total of happy customers – this is expected. People will gloss over this. Why? Because shoppers’ brains are filtering out marketing speak.

This approach, on the other hand, makes the reader stop and think for a second because it interrupts the pattern we’ve gotten used to:

Ionsolar.com_Message.png