These days most sites show an email signup popup when the user is about to exit the site. Themuse.com does something slightly different. They show a full screen overlay for the newsletter popup. It actually looks pretty good and was different enough for me to take notice and write about it–
Do you know of any sites that have interesting popups? Do share.
Based on registered user’s browsing behavior Coach sends a simple prompt email–
The beauty of the Internet is that it allows us to be different things to different people.
Let’s take the case of a vacation planning site.
There are budget vacationers who are willing to travel during off season in return for a good deal. And there are price insensitive shoppers who only want to go when the weather is perfect (i.e. prices are high).
There are benefits to both vacation styles. With one you are saving a lot of money and still visiting a new place and doing fun activities. With the other you are paying more but going when it’s most desirable.
If I ran a vacation planning site I’d create 2 videos: one that would talk about how smart it is to be a budget shopper, and a second one that would talk about the pure indulgence of premium living.
Then, based on vacation date range selected (‘off’ or ‘peak’ season) I’d prompt researchers to watch one of my two videos. Thus both shopper groups would feel my site was designed for them.
Win. Win. Win.
Sears.com, like most retailers, offers Guest Checkout—
But what they do that’s smart is that when Guest Checkout is selected they ask for email address before revealing other fields—
This might seem like a small detail. But consider this: 20% of shoppers who reach shipping/billing page don’t complete the order. By capturing email address upfront sears.com might not guarantee a sale but they will capture an email addresses, and can use email marketing to pitch to 80% of shoppers who didn’t place an order.
My friend Shreya Shankar brought this to my attention. Thanks, Shreya.
Bodenusa.com shows a sad face on their cart when cart is empty—
Shoppers don’t like sad faces so they are subliminally encouraged to add something to cart.