Leisurepro.com sells scuba gear and offers free returns all year round. But they understand during holiday gift buying season non-scuba divers are on their site buying for scuba divers, so they make 1 small tweak to their free returns message—
Every time you change a word to something that relates to the shopper’s state of mind it gets their attention. This is an important detail.
Came across this really interesting article by Baymard Institute with examples of mobile sites where form fields (think checkout pages) weren’t configured properly with keyboard ‘type’. Do your site checkout pages make any of these mistakes (see notes below screenshots)?
I wasn’t super interested in this item. But seeing this …
… increased my interest level 10%.
Why this is a clever tactic– no one really ever buys 4 units in one order but seeing a purchase limit has a psychological sway on the subconscious mind.
Very cool tactic to drive up signups. This popup appears when the site visitor has spent a certain amount of time on site, and visited a certain number of pages–
This post isn’t related to improving website conversion rates, but it’s worth sharing. And maybe this happens all the time but it’s never happened to me. Last week I received a piece of direct mail from nielsen and it included 2 dollar bill notes. Picture—
Have you ever received marketing mail with cash in it?
Received an email from titanium-jewelry.com. Like most marketing emails this one had a coupon code, but what was different was the way in which the coupon code was presented. Read underlined section in screenshot below (underlined in red by me)—
This is a very clever line because it creates sense of exclusivity in the mind of the shopper. That one tweak in messaging can make all the difference to click-through rates.