Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

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Small Tweaks Are Amazingly Powerful

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Leisurepro.com sells scuba gear and offers free returns all year round. But they understand during holiday gift buying season non-scuba divers are on their site buying for scuba divers, so they make 1 small tweak to their free returns message—

Leisurepro.com_Holiday_Message

Every time you change a word to something that relates to the shopper’s state of mind it gets their attention. This is an important detail.

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January 5, 2015 at 5:07 am

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Reducing Checkout Friction on Mobile Devices

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Came across this really interesting article by Baymard Institute with examples of mobile sites where form fields (think checkout pages) weren’t configured properly with keyboard ‘type’.  Do your site checkout pages make any of these mistakes (see notes below screenshots)?

auto-correct

At HP.com, ‘str’ is auto-(in)corrected to ‘ate’ because they haven’t disabled auto-correction.  Lesson— Disable autocorrect for address form fields.  Better still disable autocorrect for all checkout form fields.

At Cabela's, the e-mail keyboard isn't invoked despite customized the placeholder text.At Cabela’s, the e-mail keyboard isn’t invoked despite customized the placeholder text.
At Amazon, the credit card field doesn't invoke a numeric keyboard, increasing the likelihood of typing errors.

At Amazon, the credit card field doesn’t invoke a numeric keyboard, increasing the likelihood of typing errors.

At Amazon, the phone keyboard isn't invoked, presenting a bunch of alphanumeric characters instead.

At Amazon, the phone keyboard isn’t invoked, presenting a bunch of alphanumeric characters instead.

Written by betterretail

December 29, 2014 at 5:38 am

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Now I Want It

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I wasn’t super interested in this item.  But seeing this …

Thinkgeek.com_Urgency

… increased my interest level 10%.

Why this is a clever tactic– no one really ever buys 4 units in one order but seeing a purchase limit has a psychological sway on the subconscious mind.

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December 22, 2014 at 5:02 am

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PSST! Yes You

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Very cool tactic to drive up signups.  This popup appears when the site visitor has spent a certain amount of time on site, and visited a certain number of pages–

Racing-seats-usa.com_Popup

Written by betterretail

December 15, 2014 at 5:21 am

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Something Different

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This post isn’t related to improving website conversion rates, but it’s worth sharing. And maybe this happens all the time but it’s never happened to me. Last week I received a piece of direct mail from nielsen and it included 2 dollar bill notes. Picture—

Direct_Money

Have you ever received marketing mail with cash in it?

Written by betterretail

December 8, 2014 at 5:15 am

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Exclusivity Messaging

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Received an email from titanium-jewelry.com. Like most marketing emails this one had a coupon code, but what was different was the way in which the coupon code was presented. Read underlined section in screenshot below (underlined in red by me)—

TJ_Email

This is a very clever line because it creates sense of exclusivity in the mind of the shopper. That one tweak in messaging can make all the difference to click-through rates.

Written by betterretail

December 1, 2014 at 5:17 am

Spin the Digital Wheel

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Allaboutdance.com has a sweepstakes page where shoppers can spin a digital wheel and win a giveaway—

Is this a good idea? I’m not sure, but I give allaboutdance.com props for testing something different.

Written by betterretail

November 24, 2014 at 5:10 am

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