Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Prices Go Up

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Most sites that are running an ad say something like- Sale ends October 22nd.

Wonder what would happen if they changed that line to- Prices go up October 22nd?

Written by betterretail

October 17, 2016 at 5:15 am

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Please Don’t Unsubscribe (Video Request)

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When I unsubscribed from a mailing list I was taken to a page with a funny video that begged me to stay subscribed:

dont_leave

You can see this page live here: https://spc.gc.epsilon.com/optout/OptOut.aspx

Written by betterretail

October 10, 2016 at 4:57 am

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Order Confirmation Email with Personality

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My friend Justin Marciszewski shared this:

Order_Confirmation.jpg

Written by betterretail

October 3, 2016 at 6:12 am

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Pitching Amazon

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Many shoppers only trust Amazon. So it makes sense let your site visitors know you also sell on Amazon. But, leatherhoney.com advertises their Amazon availability right on their homepage:

Leatherhoney.com_Amazon.png

The shopper is already on your site. So, does this strategy make sense to you? Am I missing something?

There are literally 8 references to Amazon on just their homepage (see listing):

Leatherhoney.com_Amazon1.png

Leatherhoney.com_Amazon2.png

Leatherhoney.com_Amazon3.png

Leatherhoney.com_Amazon4.png

Leatherhoney.com_Amazon5.png

Leatherhoney.com_Amazon6.png

Leatherhoney.com_Amazon7.png

Leatherhoney.com_Amazon8.png

In my view, if they really didn’t want to miss a single Amazon sale they should do 2 things:

1: Mention Amazon on product pages. No need for shoppers to see Amazon reference moment they land on site.

2: Show this popup message when shoppers click Amazon call-to-action:

We are a small family business and we’ve been creating leather care products right here in the US since 1968. If every American spent $64 on something made in America, it would create 200,000 new jobs.

We totally understand the convenience of buying from Amazon. If you buy from us you’ll pay the exact same price but we’ll get a little more. And we want to use that to create more American jobs.

                                [Proceed to Amazon] button               [Close] button

Written by betterretail

September 26, 2016 at 6:10 am

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Humor

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Use humor every chance you get. It significantly increases the amount of attention your visitors give to your marketing message:

Fatboyusa_com_Message.png

Written by betterretail

September 19, 2016 at 6:53 am

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Geotargeted PPC

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While driving through Kentucky I did a search for wayfarer and saw this ad (screenshot below). Notice how Kentucky has been dynamically inserted into PPC copy:

geotarget_message

Running the same search in Michigan showed this:

Geotarget_Message_Michigan.png

Really smart.

Written by betterretail

September 12, 2016 at 6:44 am

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Get 10% Off on Your Next Purchase

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If I’m a new site visitor why would I ever give you my email address for a discount that will apply to a future purchase?

Smallworldtoys.com_Popup

If anything, seeing the message will annoy me.

The only people who would care about this offer are people who know they’ll be buying again. But for those people you could show 10% off next order message on their order confirmation page. Thus eliminating screenshot above as a catch-all popup.

Written by betterretail

September 5, 2016 at 6:37 am

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