Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Best Gift for December 24th

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This is the best gift a retailer can offer on the 24th–

Backcountry.com_Offer

Which is why backcountry.com advertises it right on their homepage.

Happy Holidays!

Written by betterretail

December 24, 2015 at 5:29 am

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Full Screen Popup

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These days most sites show an email signup popup when the user is about to exit the site.  Themuse.com does something slightly different.  They show a full screen overlay for the newsletter popup.  It actually looks pretty good and was different enough for me to take notice and write about it–

Themuse.com_Overlay

Do you know of any sites that have interesting popups?  Do share.

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December 21, 2015 at 4:47 am

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Personalized Recommendations

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Based on registered user’s browsing behavior Coach sends a simple prompt email–

Coach_Email

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December 14, 2015 at 4:47 am

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One Size DOESN’T Fit All

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The beauty of the Internet is that it allows us to be different things to different people.

Let’s take the case of a vacation planning site.

There are budget vacationers who are willing to travel during off season in return for a good deal.  And there are price insensitive shoppers who only want to go when the weather is perfect (i.e. prices are high).

There are benefits to both vacation styles.  With one you are saving a lot of money and still visiting a new place and doing fun activities.  With the other you are paying more but going when it’s most desirable.

If I ran a vacation planning site I’d create 2 videos: one that would talk about how smart it is to be a budget shopper, and a second one that would talk about the pure indulgence of premium living.

Then, based on vacation date range selected (‘off’ or ‘peak’ season) I’d prompt researchers to watch one of my two videos.  Thus both shopper groups would feel my site was designed for them.

Win.  Win.  Win.

Written by betterretail

December 7, 2015 at 4:46 am

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Guest Checkout

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Sears.com, like most retailers, offers Guest Checkout—

Sears_Default

But what they do that’s smart is that when Guest Checkout is selected they ask for email address before revealing other fields—

Sears_Open

This might seem like a small detail.  But consider this: 20% of shoppers who reach shipping/billing page don’t complete the order.  By capturing email address upfront sears.com might not guarantee a sale but they will capture an email addresses, and can use email marketing to pitch to 80% of shoppers who didn’t place an order.

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December 1, 2015 at 4:42 am

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Sad Cart

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My friend Shreya Shankar brought this to my attention. Thanks, Shreya.

Bodenusa.com shows a sad face on their cart when cart is empty—

Boden_Cart

Shoppers don’t like sad faces so they are subliminally encouraged to add something to cart.

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November 23, 2015 at 5:16 am

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Curiosity

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Having a great product is critically important. But if people don’t click your ad they’ll never find out about it—

Webflow_FB_Ad

I have no idea what’s up with the bearded guy behind the coder dude but I sure want to find out.

Written by betterretail

November 16, 2015 at 5:15 am

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