There are two ways to let your shoppers know an item isn’t available.
Humans are evolutionarily predisposed to see patterns, we confuse coincidence with correlation and correlation with causality. Always keep this in mind when studying your analytics data.
Fun example— pirates cause global warming:
Noticed something new and am not sure if it’s a bad idea or a brilliant one. On sprinklerwarehouse.com when you add an item to cart, and start checkout process, this popup appears—
At one level it feels brilliant because $2.95 is a small enough fee but at the same time I feel it may end up annoying anyone who doesn’t want to take the offer. What do you think?
Leisurepro.com sells scuba gear and offers free returns all year round. But they understand during holiday gift buying season non-scuba divers are on their site buying for scuba divers, so they make 1 small tweak to their free returns message—
Every time you change a word to something that relates to the shopper’s state of mind it gets their attention. This is an important detail.
Came across this really interesting article by Baymard Institute with examples of mobile sites where form fields (think checkout pages) weren’t configured properly with keyboard ‘type’. Do your site checkout pages make any of these mistakes (see notes below screenshots)?
I wasn’t super interested in this item. But seeing this …
… increased my interest level 10%.
Why this is a clever tactic– no one really ever buys 4 units in one order but seeing a purchase limit has a psychological sway on the subconscious mind.