Fact 1: 100 million people watched the super bowl this year.
Fact 2: The shark to the left of Katy Perry made a great impression on popular culture.
Fact 3: Revzilla.com knows online shoppers have an attention span of 5 seconds, tops.
Fact 4: The one thing revzilla.com wants new site visitors to know is that they offer free shipping over $39.99, guarantee lowest prices, and have excellent customer service.
Combine Facts 1, 2, 3 and 4 and you get this—
Nearly every visitor to revzilla.com homepage will notice the shark graphic, and by association, the assurance message next to it. And that’s the whole point.
Only thing I don’t like: Combining shark message with President’s Day sale message might be a mistake.