One on One

Shopping online has many advantages, but it also has one disadvantage.  You can’t develop a personal relationship with a product expert online.  I can have a relationship with amazon.com but not a product expert from amazon.com.  This is where crutchfield.com differentiates itself.  On their site is a page that lists Crutchfield ‘advisors’.  Each advisor has a profile page with their phone number, credentials, bio and customer comments.  Once I find an advisor I like, I can be assigned to him/her.  Here is the profile page for Ethan–

http://www.crutchfield.com/App/Support/Bios/Bio.aspx?bio=22