Email Signup Trick

Every site shows an email signup popup, and 98% of users click the close button. Why? Because the signup request doesn’t have the right context. The user has just landed on the site, they don’t even know what makes your business unique.

Tacklewarehouse.com also needs email sign-ups but they use a clever context tool to present their request. On each of their category pages they have this (red arrow in screenshot below):

Tacklewarehouse_com_Ideas.png

And when users click it they show this context-rich pop-up:

Tacklewarehouse_Pop.png

And that’s how it’s done.

If You Want Feedback Remove All Friction

Received this great email from Lyft asking why I hadn’t used the service in a while. See screenshot and notes below screenshot:

Lyft_Survey.png

Love this email for 4 critically important reasons:

1: It’s personalized to my actual behavior (“why have you not used Lyft since 6/14.”)

2: Headline makes it clear this is a quick email (“One-Minute Feedback”).

3: I just have to click one link to submit my response.

4: Lyft doesn’t send a ton of emails so I noticed this message.

Why I Love eCommerce …

… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me to something new. Scott Keyes is the Scott behind scottscheapflights.com. Scott’s Cheap Flights is a subscription service that sends out email alerts to subscribers on international flight deals. It’s basically a human powered flight price alert system. But what makes it stand out (for me) is their personality:

Scottscheapflights.com_Message.png