1 of 400

I added an item to cart and saw this popup (observe underlined section) —

Gemvara.com_Cart

The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing.  Shoppers love the feeling of being part of a select, exclusive group.

Lesson: If you’re trying to generate audience participation make them feel special first.