Show Your Personality

Amazon is as big and traditional a retailer as I can think of.

Well, I saw this question on my Amazon homepage (see red arrow):

Quirky.png

Amazon doesn’t even sell invisibility cloaks. So why ask this question? Because it’s a fun question that a visitor wouldn’t expect to see on a site like Amazon. It’s also engaging. And if Amazon knows one thing it’s this: engagement drives brand recall, which drives everything else.

BTW, it turns out 80% Amazon of customers are like me. They want to be invisible:

Quirky_Result.png

Divide and Conquer

Supermeat.com is a startup that sells cultured meat. Cultured meat is made from animal cells, without the use of the animals themselves. It is biologically the same as the meat that comes from animals, but way better for the environment.

Their homepage is genius. They show one question with 2 choices:

Supermeat_com_CTA.png

2 noteworthy observations:

1: Our brain is designed to solve problems, so seeing a question gets our attention.

2: No matter which option you pick Meat is delicious or Stop animal suffering the answer is the same: eat Supermeat.

Let Your Customers Do the Talking

Hat tip to Paige Kusmierz for sharing this.

Expedia is in the business of maximizing profits (you should be too). And the highest margin item one can sell is insurance. So Expedia pushes hard for it. But instead of just pushing it they show a real customer story to drive home their point:

expedia_insurance

Shoppers care way more about the opinion of Mary C from Gloucester than Expedia’s marketing machine. And Expedia knows this.

And the best part is Expedia can A/B/C/n test many travel insurance customer stories to discover the customer review that’s most persuasive.