Don’t Let the Buyer Get Distracted

Shoppers are like beagles on steroids. Any break in attention could lead to a break in conversions.

So how it one to keep their attention? By doing this:

Screenshots–

The default state of popup:

Default_State_Popup.png

This is what happens when FAQ link is clicked:

Activated_State_Popup.png

This is what happens when the first question is clicked:

Activated_State_Opened.png

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Super Category Pages

Most sites show item picture, star rating and price on category pages …

Backcountry.com:

Containerstore.com:

Folica.com:

The trouble with this format is that limited information is displayed at category page level so shoppers need to click product image, read details, hit ‘back’, and click next product image.  So on and so forth.

Fast-growing-trees.com takes a different approach.  They display key product attributes at category page itself, thus saving shoppers from clicking like crazy people: