Got this email from Google Maps. I felt great. Flattery works:
Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note.
People remember unexpected kind gestures way longer than coupon codes.
Also, don’t just contact top customers. You can get creative. For example:
— You may have a customer who placed the one and only order from a particular city.
— Or you might have a customer who is the first buyer of a particular item.
— Or you might have a customer who had the longest gap between their first and second purchase.
Everyone is #1 in a specific way. For example, I’m the World’s best India-born, Michigan-based conversion strategist.