Show Your Personality

Amazon is as big and traditional a retailer as I can think of.

Well, I saw this question on my Amazon homepage (see red arrow):

Quirky.png

Amazon doesn’t even sell invisibility cloaks. So why ask this question? Because it’s a fun question that a visitor wouldn’t expect to see on a site like Amazon. It’s also engaging. And if Amazon knows one thing it’s this: engagement drives brand recall, which drives everything else.

BTW, it turns out 80% Amazon of customers are like me. They want to be invisible:

Quirky_Result.png

Divide and Conquer

Supermeat.com is a startup that sells cultured meat. Cultured meat is made from animal cells, without the use of the animals themselves. It is biologically the same as the meat that comes from animals, but way better for the environment.

Their homepage is genius. They show one question with 2 choices:

Supermeat_com_CTA.png

2 noteworthy observations:

1: Our brain is designed to solve problems, so seeing a question gets our attention.

2: No matter which option you pick Meat is delicious or Stop animal suffering the answer is the same: eat Supermeat.

Generating the First Sale

Eco-Fill® Deluxe 2.0

Here are details for paper system (product on the right):

1: It’s more expensive over the long run ($4.99/month versus one-time fee of $14.99)

2: More steps involved in using paper system.

3: The flow of coffee is slower with paper system so I have to wait longer for 1 cup of coffee.

4: Earth-unfriendly.

My mother-in-law raves about Eco-Fill® Deluxe 2.0 (product on the left) and is always reminding us to switch from earth-unfriendly option to the paperless system.  But it took us a whole year to give it a shot.  Habit is a hard thing to break.

This is the same resistance you have to overcome on your site.  You may have a far superior product to what the shopper currently has but just listing 5 features is not going to be enough to overcome the bigger urge to do nothing.  You have to work harder.  But the rewards are amazing on the other side.

eCommerce Speed = Win

The amazing thing about our super-connected world is that smart eCommerce entrepreneurs can capitalize on a high popularity but short-lived trend.  Brick and mortar retailers don’t stand a chance.

The hit show Game of Thrones has generated a really popular meme around the character Hodor.  This buzz can’t last more than 15 days, but, for those 15 days the buzz will be intense.

This is why a clever entrepreneur can add a sticker to a door stop and sell it on Etsy for $30:

Hodor_Door_Stop