But Things Have Always Been Done This Way

Coming up with new ideas is hard and the brain is lazy. So when we think of new ideas the brain shouts, “But things have always been done this way”. I’m sure Nikki Sylianteng had those same thoughts when she got thinking about parking signs, which, by the way, are confusing as heck. But Nikki didn’t let the norm hold herself back.

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Learn more @ http://nikkisylianteng.com/project/parking-sign-redesign/

Email Signup Trick

Every site shows an email signup popup, and 98% of users click the close button. Why? Because the signup request doesn’t have the right context. The user has just landed on the site, they don’t even know what makes your business unique.

Tacklewarehouse.com also needs email sign-ups but they use a clever context tool to present their request. On each of their category pages they have this (red arrow in screenshot below):

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And when users click it they show this context-rich pop-up:

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And that’s how it’s done.

Site Search

If your site has a search box and a user enters multiple search terms (one after another), it tells us two things: a.) they are motivated, b.) they are having a difficulty locating their target item.

When this happens you need to show them a really well-written message that suggests they speak with a product specialist. These people are frustrated, serious buyers.

Think Different

1: Brick and mortar retail is really cost intensive.

2: Brick and mortar retail can’t compete again Amazon.com.

3: With brick and mortar retail one has to sign long-term storefront leases.

4: Enter Bulletin (bulletin.co).

5: Bulletin takes the flexibility of ecommerce and brings it to brick and mortar world.

6: The advantage of a retail store is the idea of unexpected discovery. Online, if people don’t think about searching the product you sell then they’ll likely never find you. Few examples: gelpro.com, skiersedge.com, excaliburdehydrator.com and pitbarrelcooker.com.

7: With Bulletin any of these retailers could rent space at a Bulletin store and allow shoppers to stumble and experience their product.

8: And it’s just like your own online store. If someone buys your pit barrel cooker from a physical store you will get that customer’s info. So you can manage that relationship moving forward.

9: Basically, ideas like Bulletin are helping take brick and mortar from being an inflexible high fixed cost model to highly flexible utility like solution.

10: Expect a lot more innovation in this space.

Unique Chat Prompt

Chat is an incredibly valuable tool. If your site has chat you know chat conversion rates are at least 2x site average. On the flip side, however, chat utilization is typically low. To boost usage some sites show a persistent floating chat prompt or pop open a chat message that says something like, “We can help you …”. These tactics are OK. But what squadhelp.com does is great. When the user first lands they show an open chat prompt but the first thing presented to the visitor is their “How Squadhelp works” video:

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This is clever because the video warms the user, and a warm visitor is much more likely to engage in chat.