My Problem with Amazon

Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience.

Here is my story:

Here is the Amazon listing page: https://www.amazon.com/s/ref=nb_sb_ss_i_4_11?url=search-alias%3Daps&field-keywords=fever+tree+naturally+light+tonic+water&sprefix=fever+tree+%2Caps%2C198&crid=1EXDTAORECG8S

 

Quick View: Don’t Believe Everything You Read

Many sites show QUICK VIEW option on category pages. The idea, I guess, is to help the shopper buy directly from the category page. See red arrow in screenshot below:

LLB_Quick_View.png

On click:

LLB_Quick_View_Activated.png

Is there evidence these actually improve conversion rates? Based on the research (https://baymard.com/blog/ecommerce-quick-views) I’ve seen, and experienced firsthand, they likely have a negative impact.

This reminds me of homepage image rotators/sliders that are also very popular. Spoiler alert: those don’t work either.