No One Cares About the Next Order

On your PPC landing pages never show a popup that promises a saving on the second purchase:

PPC_LP.png

Shoppers clicking paid search ads (excluding branded ads) have multiple tabs open and are reviewing multiple offers at the same time. They’re in “speed dating” mode. An offer that applies to their next purchase is a total waste. In fact, I’d argue, it hurts conversions because you’re reminding the customer that there is nothing special for them for this first purchase. And there might very well be a great deal available, or maybe your product is way better than the other tabs but the popup appeared moment I landed and now I’m turned off.

Get 10% Off on Your Next Purchase

If I’m a new site visitor why would I ever give you my email address for a discount that will apply to a future purchase?

Smallworldtoys.com_Popup

If anything, seeing the message will annoy me.

The only people who would care about this offer are people who know they’ll be buying again. But for those people you could show 10% off next order message on their order confirmation page. Thus eliminating screenshot above as a catch-all popup.

Bad Ad

Touchofmodern.com has this prominent (and likely expensive) ad on CNN.com:

Touch_of_Modern_Ad

The ad did a good job enticing me to want to click.  So I did.  I was then shown this landing page:

Touch_of_Modern_Ad_LP

The landing page doesn’t say one thing about keychains.  But what’s worse is that the user is completely stuck; you can’t get rid of the app download top bar notification, or close the email signup popup.  I understand all exit routes have been blocked because touchofmodern.com wants a signup, but, come on.  If nothing else at least present a link to your About Us page so I can understand the benefits of giving up my email address.