Make Me an Offer

I was exiting ________.com and saw this “Make an Offer” message:

Let’s negotiate

How is this a good idea? Some questions to consider:

1: How does this make your brand look?

2: Any smart shopper is going to lowball you. Is it worth matching that lowball offer for a minuscule margin?

3: If you don’t plan to match the lowball offer then what’s the end game? Is the hope that after a few email exchanges the buyer changes their mind and agrees to pay more? What’s the opportunity cost of those email exchanges?

4: What impact does this have on customer lifetime value? Will this buyer ever repurchase from you without “Make an Offer” option?

My Problem with Amazon

Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience.

Here is my story:

Here is the Amazon listing page: https://www.amazon.com/s/ref=nb_sb_ss_i_4_11?url=search-alias%3Daps&field-keywords=fever+tree+naturally+light+tonic+water&sprefix=fever+tree+%2Caps%2C198&crid=1EXDTAORECG8S

 

Quick View: Don’t Believe Everything You Read

Many sites show QUICK VIEW option on category pages. The idea, I guess, is to help the shopper buy directly from the category page. See red arrow in screenshot below:

LLB_Quick_View.png

On click:

LLB_Quick_View_Activated.png

Is there evidence these actually improve conversion rates? Based on the research (https://baymard.com/blog/ecommerce-quick-views) I’ve seen, and experienced firsthand, they likely have a negative impact.

This reminds me of homepage image rotators/sliders that are also very popular. Spoiler alert: those don’t work either.