If you don’t make it easy for customers to show their support, they won’t. – Andy Sernovitz
Discounts and promotions are taxes placed upon brands for being unremarkable. – Kevin Hillstrom
Advertising only accelerates the inevitable. – Roy Williams
To a worm in horseradish, the whole world is horseradish.
Successful marketing is about telling a story that matches your customer’s world view. – Seth Godin
Women of a certain age, with a certain amount of education, with a certain size family, living in a certain geography, buy for very psychographic reasons. – Michael Gerber
Shelves are places where things go to die. – Chris Anderson
Best way to get visitors to act is to appeal to their fundamental emotional motivations. – Tim Ash
Ease of use is use. – Apple
Inconvenience doesn’t scale. – Ian Rogers
In a world of infinite choice, context – not content – is king. -Rob Reid
If I have 2,000 customers on a given route and 400 different prices, I’m obviously short 1,600 prices. – Robert Crandall (CEO American Airlines)
The market is not seduced by logic; people are moved by stories and drama and hints and clues and discovery. Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won’t. – Seth Godin
“I’m thinking, mother. Don’t you ever think?” – This is what Bill Gates (as a young boy) said when his mother asked what he was doing in his room. (source: http://www.thetakeaway.org/blogs/takeaway/2010/jun/03/excerpt-bill-gates-sr-and-bill-gates-jrs-showing-life/)
Companies believe products and services exist on a vertical scale of unremarkable-acceptable-good-better-best. I believe products and services exist on a horizontal plane. – Rishi Rawat
Any market that doesn’t have a price or quality continuum opens the door for a new business model. – Rishi Rawat
Every strategy has a trade-off, and that’s OK. – Rishi Rawat
Testing is awesome. The most harm a test can do is increase sales by $0. – Rishi Rawat
The only way to guarantee all tests succeed is by not testing at all. – Rishi Rawat
Every situation carries a unique combination of advantages and disadvantages. Genius is the clever use of one and avoidance of other. – Rishi Rawat
By the time a visitor is at your store they’ve already accepted they might have to use their credit card. Close the deal. – Rishi Rawat
