Redundancy

On the top half of snapcorrect.com home there are 2 prominent links:Snapcorrect_HP.png

Clicking either one takes you to the same result page (https://snapcorrect.com/assessment). But isn’t that a bad idea, you ask? Isn’t homepage real estate prime? Why repeat the same message but word it differently?

Actually, what SnapCorrect is doing is clever. The tactic is called redundancy. Having just one link could mean that maybe 15% of homepage visitors would reach https://snapcorrect.com/assessment. But by showing the link twice 35%+ of homepage visitors will reach snapcorrect.com/assessment page.