For pretty much every etailer name I type into Google’s search box I get a prompt with a variation of “coupon code” in it. Screenshots-
These are literally the first five companies I ran the test for. Start typing the name of your favorite etailer into Google and see what happens.
So, what is the solution? Is there a SEO workaround? Should the etailer accept reality and develop/enhance their coupon code strategy? If we ask Google to remove coupon variations from the prompt list would they comply?
Update: Get Elastic blog suggests that retailers create dedicated landing pages optimized for their own coupon codes because there’s a good chance the store’s domain will outrank the affiliate sites. Another suggestion was given by Dan Barker (a commenter to their post). Dan suggests creating a ‘coupon codes’ page that can’t be indexed, and *only* publicize it via PPC.
My suggestion is to do what Get Elastic recommends but instead of listing all your coupon codes list 10 and market it as that week’s promotion. Most coupon hunters will scan the list and if they don’t find their coupon they’ll just buy the item at full price. Some might leave the site and hunt other coupon sites. One easy way to test this strategy is by running a split test where 50% see all coupons on the landing page and 50% just see the 10 promoted ones. Let the test determine which performs better.