Site Search

If your site has a search box and a user enters multiple search terms (one after another), it tells us two things: a.) they are motivated, b.) they are having a difficulty locating their target item.

When this happens you need to show them a really well-written message that suggests they speak with a product specialist. These people are frustrated, serious buyers.

Site Search

Google Analytics has a report that shows conversion rate of people who use your site search box, and the percentage of site visitors that use it. If you notice that the conversion rate is really high (relative to site average) and utilization is really low then you could do what does. They have a search graphic element anchored to the right hand side of browser …


… that scrolls with you as you scroll the page (looks like its floating). On click a search box springs open—


Nice design implementation that minimizes screen real-estate usage while making it super easy for shoppers to run a search query.

Expanding Search Box knows site visitors use Site Search extensively to hunt for recipes.  But needs to use screen real-estate judiciously, thus search box can’t be too big.  How does one satisfy these two opposing realities?

Allrecipes has found a solution.  When a visitor clicks Site Search box they dynamically make it bigger—

Will this idea work on your site?  A/B test it.

Return Policy

You may think your return policy page link is super visible.  But Google Analytics data will reveal a very small % of site visitors see your return policy content.  If this is true for your site I have a suggestion– edit Site Search settings  (from admin) so that when shoppers enter variations of the phrase “return policy” they are taken to your return policy page.  On searching for the term “return policy” …


… takes visitors to the correct page–

Does your site do this?




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Have a great Monday.

Rishi Rawat

Helping Shoppers Search Quickly sells 1000s of business cards (among other things).

I saw this ad …


… so I clicked it.  That took me to this page–



What I love about this landing page is that it was designed for someone arriving from the ad. realizes when shoppers are presented with 168 X 24 = 4,032 card designs (too many options) they use the search interface.  But instead of trying to make the search bar more visible through subtle tweaks shows it as a popup, thus making it impossible to miss.  They realize faster visitors get to their desired design higher the likelihood they’ll convert.

Another nifty feature: Since I entered via ‘business cards’ ad knows that’s what I’m interested it.  Now when I type on my browser I’m redirected to their “business cards” section.  I can return to homepage by clicking Vistaprint logo on top left corner.